A cinematic creator partnership proposal

The Morning
Ritual.

A three-film series built around the quiet, tactile ritual of making coffee at home — created to make a La Marzocco espresso machine feel less like an appliance and more like part of the morning.

Proposed product
a La Marzocco espresso machine

The idea

Make the everyday feel cinematic.

The campaign follows one morning from first light to first sip. Close-up textures, natural sound, intentional camera movement and cinematic lighting turn a familiar routine into something viewers want to experience themselves.

01 / Campaign

3 videos · 1 month

FILM 01

First Light

The morning begins quietly: light across the kitchen, beans being measured, the machine coming to life. A cinematic introduction to the ritual.

FILM 02

The Ritual

The tactile middle: grinding, dosing, tamping, extraction and milk texturing. Every sound and movement becomes part of the story.

FILM 03

First Sip

The payoff. Latte art, steam, the finished cup and the moment the day actually starts — ending on the feeling rather than a hard sell.

02 / Previous work

Selected vertical films

03 / Creator

Geri Baboci
@legefilms

Cinematic filmmaker and content creator focused on visual storytelling, music, travel and culture. The goal is to create brand work that feels native to the audience while maintaining a polished, campaign-level visual identity.

100K+Followers across platforms

250M+Total views

17.6%Engagement rate

04 / Why La Marzocco

Coffee is already cinematic.

La Marzocco gives the ritual the precision, craft and heritage behind it. Its espresso machines turn the process of making coffee into a sequence of tactile moments worth filming — from grinding and preparation to extraction, steam and the finished cup.

3 × vertical films

Three cinematic Instagram Reels across one month, designed as a connected visual series rather than isolated product posts.

Cross-platform

Content can be cross-posted to TikTok to extend the campaign's reach and give the creative a second native distribution channel.

Product storytelling

Features are integrated naturally into the morning ritual: grinding, preparation, extraction, steam and the details that make the ritual feel distinctly La Marzocco.

Premium production

Cinematic lighting, macro detail, controlled camera movement, sound design and color grading built to feel at home beside premium lifestyle advertising.

05 / Let's create

Master the
morning.

Geri Baboci
@legefilms

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